The key to being found by search engines like Google, Yahoo, and MSN is to make it as easy as possible for the search engines to recognize and remember your site. This process is called search engine optimization, or SEO.

Optimization helps strengthen your visibility across major search engines - and  increases the number of visitors to your site who are searching for services or products like yours. A form of proactive marketing, optimizing your website helps you reach out to potential customers who may not have otherwise known about your business.

IVO Inc. specializes in organic SEO, which means we focus our efforts on making your website appear in the "natural" list of results as opposed to sponsored links (often found on the right side of the search engine window). Emphasis is placed on local search engine optimization, making your site is easily accessible to customers who live within your service area.

Here are some simple SEO tips that can increase the number of people who visit your website.

• Focus on specific keywords for each page of your site.
• List your major keywords in the links back to your site.
• Place your best keywords in the header.
• Insert your keywords into the title and description meta tags.
• Make sure your site is easy to understand and navigate through.
• Keep your content fresh and interesting.
• Build a community by adding a blog or other interactive content.
• Post to web forums to get search engine recognition for your site.
• Always display your company contact information.
• Let us help you build a website that optimizes traffic.